How we work
the PINK approach - AN APPROACH based on design thinking.
We provide complete solutions
No matter whether we are working on websites, graphic art or augmented reality, we always proceed according to the fundamental principles of design thinking. This means that we proceed in a way that allows us to resolve any serious problem that you are having.
We collect information
- Analysis
- In-depth interviews
- Workshops
We define
- We define people
- We define objectives
- We define any technical and financial limitations
We come up with ideas
- We search for them and think them up
- We brainstorm
We make prototypes
- We design structure and layout
- Wireframe, concepts, sketches
We test
- We test proposals on the target group
- We carry out user testing
We provide complete solutions
- Solutions that meet your
marketing and commercial goals
What you can expect from us
We will have a lot of questions
We will want to thoroughly examine your company and the market
We will prepare highly detailed designs
We will involve you in the project
We will involve sales and marketing
We will include your partners
Our partnership with Beneš & Michl has always been problem-free. This is clearly shown by the fact that our company’s website has finished in the top positions of the best Czech website competition on numerous occasions. We greatly appreciate this and are thankful for the cooperation!
Lucie Ďuriník
Marketing Specialist, EP ENERGY TRADING a.s.
I have known Beneš & Michl for 8 years and I swear by them. First class graphic art, plenty of ideas and I can always rely on them. I have already realised 4 extensive websites with them and they are great. And they are certainly not the first agency i have tried.
František Špulák
Head of Marketing, MetLife
Collaboration with the entire B&M team exceeded my expectations, they are professionals who know what they are doing and they performed excellent work on our new website. I especially appreciate the excellent communication and adherence to deadlines. The advice and tips from the team resulted in an excellent website. I was most pleased that they managed to realise my ideas down to the very last detail.
Filip Figala
Sales & Marketing Director, Airwaynet
Are you thinking about a new website or graphic design?
Send us an inquiry.

Štefan Dorko
Account Manager